INDUSTRY- Specialty Eatery
Coffee is the wake-up alarm to almost everyone and holds a sensory experience. It is the most sought-after hot beverage on a stressful or gloomy day. Kasfes is a coffee brand that brews coffee from freshly roasted coffee beans. The brand name is derived from the ancient Asian language called ‘Hmong’, where Kasfes means ‘coffee’. Kasfes promises to keep you active and fresh throughout your day.
What was our part in branding?
When Kasfes brought their branding requirement, we were in a fix to make it as unique and different as possible. We designed a logo that incorporated icons of coffee that are associated with the growing and brewing process. We worked on the placement of the logo on seals, business cards, bottles, and more. In addition, the appealing and easy packaging has given the brand a classy look. Their brand became much easier to identify with the prominence of Dark blue and complementary Sorrell brown colors. Making mock-ups for their presentation and bringing out their unique selling proposition of having coffee made of fresh and roasted coffee was well-conveyed through strategic branding.
The logo has the shape of a coffee mug within which there are icons of sun rays, coffee leaves, coffee estate, and factory. These icons are related to the process of brewing coffee and its effects. It’s not just about caffeine, as the tagline reiterates. It’s the blissful feeling of energy it gives us.
Branding Color Palette
The colors used are Dark blue and Sorell brown that complements it. These colors are picked to give a soothing effect to those glancing at the packet and give warmth and fun throughout your day.
Hola! Signed languages are languages that use the visual-manual modality to convey meaning. They are expressed through manual articulations in combination with non-manual elements. Sign languages are full-fledged natural languages with their own grammar and lexicon. Sign languages are not universal and are usually not mutually intelligible with each other, although there are also similarities among different sign languages. Here is how KASFES said in signed language.
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